From halfpipes to Halfpops, business ventures are sizzling with synergy for this Olympian

Ongoing endorsement deals with snowboarding apparel brand Burton and sunglasses maker Oakley (to name just two) and a new exclusive-to-Macy’s clothing line aren’t all that the “Shauntrepreneur” has in the works. Here are a few of the other business ventures in which Olympic gold medalist and Los Angeles-area resident Shaun White has a stake:

Air + Style: White bought a majority interest in this event, which combines music and snowboarding (at which he won competitions in 2003 and 2004), from Innsbruck, Austria-based founder Andrew Hourmont in early 2014. The just-announced upcoming tour dates include Beijing (Nov. 18 and 19), Innsbruck (Feb. 3 and 4) and a return to Los Angeles’ Exposition Park (Feb. 18 and 19).

“There’s talk of, after the next Olympics, creating a [snowboarding] tour that may be branded Air + Style that would be an [Olympic] qualifying event,” White says. “It could solve a lot of problems.”

Mammoth Resorts: In January, White purchased a minority stake in the company that owns the Mammoth Mountain, Snow Summit and Bear Mountain resorts in Southern California. “Big Bear was the mountain I grew up riding. It was home court so it all came together naturally,” he says. One of the ideas he has percolating is to bring youth skateboarding clinics based on the soccer-camp model to Big Bear Mountain Resorts.

“We’re planning to make camps up there,” he says, “And make it more accessible to kids from the city. There will be qualified instructors, the best facilities and a way to get your kid safely to the mountain and back home the same day.” There’s also the possibility, White says, of using one of the mountains as a future venue for one of his Air + Style events.

Halfpops: In May 2015, White bought a stake in Halfpops, a 5-year-old Scottsdale, Ariz.-based company that makes a partially popped popcorn snack food that crunch-wise falls between corn nut and traditionally popped kernel delivered in a compact shape roughly the size of a shelled pea.

“My family is really into popcorn — it’s our guilty pleasure. We’ll get big bags, and they’ll be all over the house,” White says, “And I stumbled across these, and they’re good to carry in your pocket when you ride because you can’t crush them.”

In addition to helping dream up new flavors, including his favorite Brooklyn Dill Pickle, White’s involvement has given the snack food company more exposure, including getting samples of the snack into the hands of thousands of attendees at the February 2015 Air + Style event in L.A.

Today in Fashion Lessons: J.Crew's Jenna Lyons Dishes Her Personal Style Advice

Fashion heaven: J.Crew president and creative director Jenna Lyons joins the Glamour squad as our special guest editor. Also, she knows everything.

Q: I love the idea of mixing patterns, but I don’t know how. Any pointers? —Jayme, 25, San Francisco

A: Every time I wear pattern on pattern, I get that half-cocked look, like, Oh, you can wear that together! So I have a few policies for pulling it off. First, start with things that are rooted in the same color tone, like navy stripes with navy polka dots. That’s level one. You can take it up a notch by adding one print that has multiple colors; this definitely requires some chutzpah. Level three is mixing two prints that are multi-color but still based on the same hue, like a navy floral paired with a navy paisley. Then my level five—I skipped level four because I just don’t care about level four—is really going for it, like mixing a green animal print with a pink one—same print but different colors. I’m so appreciative that Gucci brought back the crazy, because of course I love a mad hatter mix. I’m fully wearing mismatched pajama-inspired pants and tops this fall. My underline to all of this is that there are three prints you can wear with anything: a navy-and-white stripe (I would challenge anyone to come up with something that you cannot wear with that), leopard, and camo. As far as I’m concerned, they’re neutrals.

Q: How can I wear a monochrome look in a fresh way? —Sarah, 24, Park City, Utah

A: The most important thing is the mix of textures. It’s very similar to decorating a house: If you have a plush velvet couch, don’t put a velvet pillow on it. Add something totally different that complements it. So if you’re wearing blue flannel, maybe your shoes are a blue satin or patent—something a bit shinier. Another thing not to lose sight of is mixing tones. There’s nothing I love more than a milky pink chino with a hot pink t-shirt or silk blouse. As long as you don’t mix blue pinks and yellow pinks, it’s OK. Blue undertones are harder to wear with other things. They have a tendency to go dark and gray, as opposed to going bright. Especially if you’re pale, they’re not as flattering. That’s why I walk around with a red sweater all the time in the winter! Also, I do think that if you’re doing monochrome gray, it’s absolutely beautiful to do a red lip. But if you’re wearing a red lip, please, please, please, don’t wear a smoky eye!

Q: What are the easiest ways to transform a look for fall? —Erica, 47, Philadelphia

A: Hello, accessories! Right now I’m having a big earring moment, and the bigger and more sparkly and crazy, the better. That’s such an easy look-changer: I can wear something with my hair down and casual during the day, then up with earrings at night, and it looks so different. Also, if I’m wearing long chinos or cargoes with flats at the office, I’ll roll up my pants, put on ankle-strap shoes, and change into a crisp white shirt unbuttoned low. All of a sudden I look dressed up. I love that I don’t have to change everything, because who has time to change everything?

From Khloe Kardashian to It Girls, the Nineties trend is the ultimate hair accessory

As any Nineties baby will known, bandanas were once a wardrobe staple.

And it seems the statement accessory is making a comeback.

Celebrities such as Khloe Kardashian and Kylie Jenner, as well as a swag of fashion bloggers, have been pictured rocking bandanas in recent times, prompting a resurgence of the trend.

The Kardashian clan are known for making fashion statements.

And where they lead, most will follow.

Both Khloe Kardashian and her younger sister Kylie Jenner have shared selfies in bandanas - Kylie's in a Louis Vuitton print no less.

Khloe opted for a more casual look, tying a soft pink bandana in a bow on top of her head.

Following them is Hailey Baldwin, who at 19-years-old who is recent time designed her own capsule collection in collaboration with Australian brand The Daily Edited.

Rather than opt for high-fashion, Hailey paired her bandana with ripped jeans and a white crop for a festival feel.

The famous model was photographed wearing the trend at Coachella.

It's not just Hollywood heavyweights who have embraced the trend.

Australian Instagram influencers and models Gabrielle Epstein and Mimi Elashery were both pictured in bandanas.

Joining them is fashion blogger Nadia Fairfax, who paired her navy and white  bandana with a bikini.